Miisa Mink is the founder and chief doer at DrivenWoman – a fast growing women’s empowerment platform where women support and keep one another accountable to their bigger life goals, and the creator of Festival Of Doers, an amazing day celebrating women who step outside their comfort zone to live the life they truly want. She won the We Are The City/ Sunday Times ‘Rising Stars’ award in Diversity category in 2017.
After successful career in international branding and design, DrivenWoman was born as a result of her inner need to redefine her values and beliefs when the traditional success formula no longer resonated. DrivenWoman is now a fast growing ‘ecosystem’, helping thousands of women embrace success in broader terms; living fulfilling, balanced life whilst following a work path with a deeper meaning.
Somehow deep down inside I always knew my career would be a career less ordinary. I shun convention and I’m always ready to break the mould. Eager explorer to the world, I get myself into all sorts of trouble. One of my super powers is pushing myself outside of my comfort zone – that’s where I grow!
I was born in Finland to an ordinary middle class family and grew up in a small unremarkable town just outside the capital city, Helsinki. My father worked and like all good mothers in the 70s, my mum stayed at home and didn’t follow her dreams. This of course, had been the fate of her mother and grandmother, forming a good base for a ‘mother wound’ to develop, an opportunity I haven’t missed to use for personal growth and inspiration for my work years later. Releasing the generations of blocked creativity and frustration has allowed me to do the deeply meaningful and impactful work I do now.
Many women carry the invisible barrier of generations of women: our inability to believe what we stand for and how we want to embrace our lives and careers have incredible value. So many women (and men) fail to see the value in the feminine to the detriment of their personal creativity and that of the companies they work for.
After finishing my MSc degree in Economics and International Business I thought success was a fancy title, a big car and walking around corporate corridors in a great suit and high heels. I imagined feminine power to be a female version of the masculine – the power women – and I embodied it well!
My career choices have always taken me to many great adventures. I’ve lived in Poland, Holland, Belgium, Switzerland and the UK. I have travelled around the world and thrown myself into the deep waters gaining experience from LA to Hong Kong.
15 years ago I founded a wildly successful branding agency for a global advertising network, making it the fastest growing and the most profitable internal agency launch in the network’s history. I was very proud of what I was doing – pushing for innovative design solutions, bold branding and training up young talent. We won almost every client there was to win in Finland and soon I found myself opening offices across Europe; from Moscow to Brussels and Istanbul.
But new winds were blowing and after giving birth to very energetic twin boys it was time for new adventures. I have been involved in many start-ups both as an advisor and an investor. I’ve written two books, led a Scandinavian style coffee shop chain in Central London, launched an online jewellery tech start-up and pushed myself outside my comfort zone so many times that it makes me dizzy.
I’ve had successes but most importantly, I have failed. Every set back has taught me much more than any business book or an online course ever will.
Yet everything in my path has simply prepared me for that one special day when I founded DrivenWoman, an empowerment platform where women can find their inner ‘drive’ and start leading authentic and fulfilling lives building meaningful careers. It’s definitely not about achieving your to-do list or being busy, an epidemic way too widely spread these days.
When we find our drive we let go of expectations of others and start serving our own internal spark, that glowing wisdom that leads you to your purpose. When we become ‘doers’ we let go of fear of failure because then our dreams and goals are much more important than worrying about the obstacles we might face along our journey or what the society or people around us might expects of us. And oh dear, aren’t there so many expectations placed on us women!
I know now why I’m here. I have within me the qualities and the light to enable women take that step into the unknown, like I have done so many times before. And keep going, as the highest quality is that of commitment to your own dreams.
I have become the person always I wanted to be. I have found my calling and I’m bravely following my heart. I have built a growing business and a thriving community based on what I believe in.
I have stepped into my power. You can do it too.