Miisa Mink

There’s value in the feminine.

In the past six years thousands of female stories have travelled through me as I’ve travelled the world building the DrivenWoman empowerment network. Women from London to Lisbon, from Sidney to Singapore and from Helsinki to Hong Kong struggle with similar issues: many women feel like they are at crossroads, the choice between family and career no longer satisfies them and they are looking for ways for authentic expression and meaningful career.

The society we live in still predominantly celebrates the masculine values. Many women have tried to adopt masculine strategies for a path to success, yet find themselves confused and overwhelmed, lacking direction. Many have raised through the corporate ranks and built successful careers but have failed to define success in a feminine way.

I’ve dedicated my life to encouraging women to define their own kind of success, and believe there’s value in the feminine. And rather than waiting for the world to change for them start taking immediate action towards their true goals. For too long we women have been chasing the dreams of others and accepting the rules of the masculine system. It’s now time we stop waiting and start creating the world we want to live in.

After giving birth to twin boys ten years ago, I found myself re-evaluating what success means to me and decided I was going to live a bigger life on all levels, not simply chasing one dimensional success. I noticed that this message resonated with a lot of women and in 2013 I founded a women’s empowerment and accountability platform DrivenWoman where women support each other and take action to create the life they actually want.

FoD2019SpeakersLowRes-44I’ve developed a unique methodology called Lifeworking™ that combines the benefits of networking and personal development in small accountability groups on- and off-line. DrivenWoman is now helping women across the globe reach their goals, follow their dreams and make their life work. In monthly meetings and online webinars members share their progress and keep each other accountable to make big life changes happen.

Since 2013 we’ve run over 1,000 events and I have personally hosted over 250 events. I have met over 1,000 women and listened to their personal stories of overwhelm, anxiety and confusion as they struggle to define themselves in the current patriarchal system.


There’s so much hope! Women are starting to believe in their own dreams defining more authentic goals that matter to them. I see women refusing to follow the success formula society has served them and stepping outside their comfort zone into their own creative power. We start to see the value in the feminine!

There’s still a lot of work to be done, and we all have two choices. We can either get entangled with the negativity and the fight, blaming the system, or we can choose to walk away from the struggle and start creating a positive change with our own actions. While there are many organisations empowering women to reach their potential and break barriers in corporations, women need a safe forum where we can take control of our own destiny and not simply rely on the environment to change.

We have brought DrivenWoman programs also to corporates. Many companies have focused on pushing more female talent through the pipeline. That approach can only do so much as the ‘pipeline’ as remains a masculine construct. To see the true potential of women companies must seek to empower women from within releasing their true feminine power.


WATCH: CNN Money interview with Ana Maria Montero ‘All Inclusive’ show here.


In January 2017 I launched a one-day seminar called Festival Of Doers. I wanted to create a new kind of event that would deliver more than just great talks and inspiration. The festival brings together successful women thought leaders from around the world and creates a new kind of empowerment event. Rather than discussing what is wrong with the world, it offers attendees a chance to learn from other women and commit to making a change in their own lives integrating principles of DrivenWoman: attendees write down their goals, share their dreams & ideas openly and identify action points they will put into practice the very next day.

London Live TV interview with Miisa Mink, Founder of DrivenWoman – Festival of Doers 2018 from wearedriven on Vimeo.

I believe that when women support, inspire and become accountable to each other, big things will happen. DrivenWoman provides a thriving environment that can inspire and support women to find the braveness and stamina to overcome challenges and go after their dreams. Everyone can improve their situation, so stop waiting for the right circumstances or someone else to dictate your life.

huffington post miisa mink

Huffington Post interview about my mission and why I created Festival Of Doers.

I’ve also appeared on some of the most inspiring Podcasts for women, including:

DNX Podcast — ranked nro #9 on Inc. magazine’s ’15 Podcasts You Should Be Listening to Every Week’ where I talk about ‘How To Take Charge Of Your Destiny’ with Silvia Christmann

And I’m on The Purpose Girl podcast discussing ‘From Dreams To Action’ with Carin Rockind (Carin is ‘The Happiness Guru’ on Sirius XM and focuses on how to thrive and live on purpose)


Let’s start taking small steps to a bigger future.